Second Crazy Like That Logo

Nothing says, “cute” like an adorable, goofy faced dog.  As much as I love puppies and anything else with four legs, Crazy Like That’s puppy dog logo did not speak geek.

After spending many hours coming up with logo design alternatives, mostly with mathmatical symbols, I ran my creations past @base10.  We both agreed, some were ok, but none of them said, “run with it.”  Frustrated and feeling disappointed, we discussed what says geek.  @base10 wanted to look at the matter logically. I wanted to pay professionals who knew what the heck they were doing.

Our current italicized Minon Pro font said, “crazy”, but it left out the geek aspect.  He suggested we start by updating the text to use the Monaco font, since it has a computer style to it. As he mentioned this, he stared longingly at his terminal window, calling him back to his programming.  The terminal glared back and said, “you are such a geek.”

New Logo

Within five minutes, he stepped through the entire process of “what says geek.”  We tossed in a couple of dots between words for readability and ta-da,  we had something that fit the doctor’s orders.

We hope you enjoy our new logo and would love to hear your thoughts on our choice.