100% Geek

Several months back we updated our t-shirts to state the obvious about our customers.  Our  newer than new logo (vs. the older than old one) now comes with a short, but sweet trademark, proclaiming one of your many fine attributes, “100% geek”.

Thank you for being the true geeks that you are!

Second Crazy Like That Logo

Crazy Like That is continually evolving. Before we had our really cool Linux terminal style logo using the Inconsolata font, we had an adorable little puppy dog head logo. If you think that was not very geeky, let me present to you the old logo that came before the old logo.

The older than old logo consisted of the letters C L T “cleverly” positioned in an overlapping manner. This image was typically topped off with “CrazyLikeThat.com” in a Minion Pro italic font.

Rick running the Krispy Kreme Challenge sporting the original CLT logo.

Truth be told, the older than old logo was slapped together as fast as possible for the sole purpose of finishing up a logo t-shirt our sponsored runner could wear in the Krispy Kreme Challenge.   Nobody wants to see a guy run two miles, eat a dozen donuts and run another two miles all under an hour without wearing a shirt or having something to wipe up his pool of vomit with.

A number of these subtle t-shirts were printed.  The medium gray shirt with black printing is great for people that don’t like bright flashy colors.  Like the rest of our t-shirts, it is also very comfortable.

The following sizes remain: (Updated as requests come in.)

• Medium – 2
• Large – 2
• 4XL -1

Once this piece of “history” is gone, it is gone forever.  To get your free t-shirt, email your name, size and complete mailing address to geek@crazylikethat.com.   Assuming someone didn’t beat you to it, we’ll have it in the mail to you in no time and you’ll be running marathon races and eating donuts in comfort.

This post is continually updated, so if you still see sizes remaining, you can still get a free shirt!

Second Crazy Like That Logo

Nothing says, “cute” like an adorable, goofy faced dog.  As much as I love puppies and anything else with four legs, Crazy Like That’s puppy dog logo did not speak geek.

After spending many hours coming up with logo design alternatives, mostly with mathmatical symbols, I ran my creations past @base10.  We both agreed, some were ok, but none of them said, “run with it.”  Frustrated and feeling disappointed, we discussed what says geek.  @base10 wanted to look at the matter logically. I wanted to pay professionals who knew what the heck they were doing.

Our current italicized Minon Pro font said, “crazy”, but it left out the geek aspect.  He suggested we start by updating the text to use the Monaco font, since it has a computer style to it. As he mentioned this, he stared longingly at his terminal window, calling him back to his programming.  The terminal glared back and said, “you are such a geek.”

New Logo

Within five minutes, he stepped through the entire process of “what says geek.”  We tossed in a couple of dots between words for readability and ta-da,  we had something that fit the doctor’s orders.

We hope you enjoy our new logo and would love to hear your thoughts on our choice.